Understand Agency - Who Works for Whom?

Before you begin working with any real estate agent, you should know who the agent represents in the transaction.  Every listing agreement, buyer agency agreement or other agreement for brokerage services in a real estate transaction in North Carolina must contain this "Description of Agent Duties and Relationships."  Real Estate agents should carefully review this information with you prior to entering into any agency agreement.

Keller Williams Realty represents both sellers and buyers.  This means that it is possible that a buyer we represent will want to purchase a property owned by a seller we represent.  When that occurs, the agent and firm will act as a dual agent if all parties agree.

SELLER AGENCY

• Agent will represent the best interest of the seller
• Agent will owe seller fiduciary duties
• Agent owes buyer honesty
• Must give buyer all material facts to make an educated decision

BUYER AGENCY

• Agent will represent the best interest of the buyer
• Agent will owe buyer fiduciary duties
• Agent owes seller honesty
• Must give seller all material facts to make an educated decision

DUAL AGENCY

• Agent represents both buyer and seller equally
• Objective is to get a mutually satisfactory agreement among all parties
•  All options will be given to buyer and seller
• All parties may be present at contract presentation to negotiate on their own behalf
• Confidentiality to all parties.  Agent may do nothing to the detriment of either buyer or seller
• Right to counsel.  Before making any decisions, both parties have the right to seek family, religious, legal or financing counsel